Connecting Nordic Innovation with MENA Business Opportunities

We are a Swedish boutique consultancy led by serial entrepreneurs known for their successful exits, including leading companies to IPO, securing substantial funding, and providing strategic oversight through board advisory roles.

Our mission is to connect fast-growing Nordic companies with business opportunities in the MENA region, specializing in market entry, strategy, raising capital, and talent.

Söderhub means ‘the southern hub’ in Swedish. With one foot in the Nordics and the other in the MENA region, we see the untapped potential and work with senior management to access the opportunities.

Meet the founders

Söderhub was founded by serial entrepreneur Magdy Shehata and venture builder Aurore Belfrage

Aurore Belfrage
Co-founder & Chairwoman

Tech entrepreneur, geopolitical advisor, and investor Aurore Belfrage spends her time at the intersection of artificial intelligence, business, and international relations. She sits on the board for the government's investment in the world exhibition Expo2020 Dubai, she is an advisor to Sweden's National AI Center, Ai Innovation of Sweden, and vice-chairman of the think tank Global Challenges Governance Committee. With a background as an investor at EQT Ventures, a columnist at SvD, and the podcast +Katapult about how we can use tech to create impact, Aurore has solid experience of how technology can strategically strengthen your business in a changing world.

Magdy Shehata
Founder & CEO

Magdy is a serial entrepreneur and an angel investor. Apart from running Soderhub, Magdy is also the CEO and Co-founder of FunRock, a Swedish mobile gaming company, and the Vice President and Co-founder of Fragbite Group, a publicly-traded company since 2021 with a focus on M&A in gaming and e-sports. Magdy is an active angel investor, board member and a mentor to several startups in Europe and the MENA region, and he is a member of the Swedish Institute Network for Future Global Leaders (NFGL) and Alexandria Angels Network.

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