ABOUT US

Connecting Nordic Innovation with MENA Business Opportunities

We are a Swedish boutique consultancy led by serial entrepreneurs known for their successful exits, including leading companies to IPO, securing substantial funding, and providing strategic oversight through board advisory roles.

Söderhub was founded by serial entrepreneur Magdy Shehata and venture builder Aurore Belfrage

Söderhub Founders

Aurore Belfrage

Co-founder & Chairwoman

Tech entrepreneur, geopolitical advisor, and investor Aurore Belfrage spends her time at the intersection of artificial intelligence, business, and international relations. She sits on the board for the government's investment in the world exhibition Expo2020 Dubai, she is an advisor to Sweden's National AI Center, Ai Innovation of Sweden, and vice-chairman of the think tank Global Challenges Governance Committee. With a background as an investor at EQT Ventures, a columnist at SvD, and the podcast +Katapult about how we can use tech to create impact, Aurore has solid experience of how technology can strategically strengthen your business in a changing world.

Magdy Shehata

Founder & CEO

Magdy Shehata is a serial entrepreneur, board member, and angel investor. He is the first African and Arab to IPO a gaming company, having co-founded Fragbite Group, where he served as Vice President. The company went public on Nasdaq First North in Sweden in 2021.

He is also the Founder & CEO of Söderhub, a Swedish boutique consultancy that connects fast-growing Nordic companies with business opportunities in the MENA region. Additionally, he is the Co-founder & CEO of FunRock, a Swedish studio developing mobile games.

Beyond his entrepreneurial ventures, Magdy is an active angel investor and mentor, advising startups and VC funds across Europe and the MENA region. He is also an advisory board member of Vesna Deep Tech Fund, a member of the Swedish Institute Network for Future Global Leaders (NFGL), and the Alexandria Angels Network.

Our Mission

Our mission is to facilitate the connection between rapidly expanding Nordic enterprises and promising business prospects within the MENA region. We specialize in providing comprehensive support in various domains crucial for successful market entry, including strategic planning, capital acquisition, and talent acquisition.

By leveraging our expertise and extensive networks, we enable Nordic companies to navigate the complexities of entering MENA markets with confidence, seizing lucrative opportunities and realizing their growth potential. Our tailored services ensure that businesses receive personalized guidance and resources to thrive in the dynamic landscapes of the Middle East and North Africa.